The Challenge

Apoorva is an ambitious young talent. She pursued engineering from a well ranked school in Mumbai. However, most of her work was around software development.

And she was less experienced compared to the average candidate. She also lacked formal leadership experience.

The Solution

Our deep dive revealed unique insights. Initiative. Inclusion. Innovation. Rather than just presenting her as a software engineer who wanted to do product development, we positioned her as an inclusive leader and an innovator, driven to create high impact using the latest technologies.

Rather than focusing on her limited years of experience, we shifted the story to the quality of experience she had, competing with people several years her senior. We showcased her leadership despite her not being in a formal leadership role.

Rather than merely showcasing software development, we showed her initiative, risk-taking and innovation by showcasing her work on latest technologies. We transformed the narrative. Admission committees viewed her as a high impact leader.

The Result

She made it to all 5 schools she applied to, with scholarships. She chose Wharton